Eurogamer seems freindly to indie projects.
Anyway if kickstarter amount of pledge will be high...there should be a big adv compaign....borders must include not only youtube, but gaming sites (coop-related, multiplay, indie, news), social networks.
But, as marketist, I can say that the main problem is a lack of new information: so if random stranger came on your youtube account, or twitter, or even facebook and site - he will see that last posts are dated long time ago, and there is not much of them. As I see this situation: in this point developers should look on socialization - make daily posts in social services (even if you're dont have new info, you always can represent something like "tip-of-the-day", it can be not important but interesting to read (in example: did you know that flashlight useful range is nearly 30m?)). Crowd will see that there is text to read, and they will read, and they will subscribe and the will be glad to see any, even not big-deal, notify.
Developers already said that project stealth is "community-driven", so there is one simple truth to understand: if developers will start to speak with crowd - crowd will start to speak with developers.
Sorry for my english..not native one...